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Showing posts with the label instant noodles

K-Ramen and K-Ice Cream Lead South Korea’s Historic K-Food Export Boom

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  In the first half of 2025, South Korea’s K-Food exports have reached a historic high of $6.67 billion, driven by soaring global demand for ramen and ice cream. Major Korean food companies are now expanding aggressively overseas, building factories and launching plant-based innovations to meet global tastes. Here's how K-Food is conquering the world, one bowl and bite at a time. Table of Contents 1. 2025 Export Overview 2. Ramen: The Hottest Export 3. Ice Cream: Korea’s Cool Cultural Icon 4. Korean Food Giants Go Global 5. Industry Insight & Outlook 6. FAQ 1. 2025 Export Overview According to South Korea’s Ministry of Agriculture, Food and Rural Affairs, the total export value of K-Food Plus — including fresh and processed food, smart farming, and agri-biotech — reached $6.67 billion (approx. 9 trillion KRW) in the first half of 2025, a 7.1% increase year-over-year. Among processed food items, ramen and ice cream each surpassed $50 million in ...

The Ramen Riot: When Coupang Sold 36 Bowls for $5

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 Coupang accidentally listed 36 instant noodles for 5,040 KRW, triggering a viral buying frenzy. Discover what happened during Korea’s unexpected midnight ramen riot. Introduction – A Midnight Madness Begins On May 21, 2025, Coupang—the largest e-commerce platform in South Korea—accidentally listed a bulk package of 36 Nongshim Yukgaejang instant noodle bowls for just 5,040 KRW (about $3.70). The actual retail price? Over 27,000 KRW. Within moments, social media platforms exploded with screenshots, order confirmations, and disbelief. Thousands rushed to place orders, resulting in what many dubbed the "Ramen Riot." This wasn’t a publicity stunt. It was a pricing error that revealed much about consumer psychology, online virality, and how quickly digital trust can be tested. Table of Contents What Happened Coupang's Response Why Did It Go Viral? The Aftermath FAQ Conclusion 1. What Happened The listing went live late at night, showing a...