Inside Jung Yongjin’s Middle East Visit With Trump Jr. – What It Really Means
Shinsegae Chairman Jung Yongjin made headlines by joining Donald Trump Jr. at a state banquet in Qatar. Discover how personal diplomacy is reshaping Korea’s global influence." Introduction It’s not every day that a Korean business leader appears at a state banquet hosted by a Middle Eastern monarch and a former U.S. president. But in May 2025, Jung Yongjin, the charismatic chairman of Korea’s Shinsegae Group, made headlines when he showed up at a glittering event in Qatar — standing shoulder to shoulder with Donald Trump, Elon Musk, and other global heavyweights. What raised eyebrows wasn’t just his presence among global elites, but the fact that Shinsegae has no active business in the region. So why was Jung there? And what does it say about the new face of diplomacy, where personal networks can open doors traditional channels often can’t? Table of Contents From Seoul to Doha: The Night That Turned Heads Jung and Trump Jr.: From Chance Meeting to Real Influence B...