Why Do Koreans Celebrate ‘Kiss Day’? – Inside Korea’s Emotional Calendar Culture
Korea celebrates a unique holiday on June 14—Kiss Day. Learn how this romantic ritual fits into Korea’s emotional calendar culture and why it’s more than just a kiss. What Is Kiss Day? Every year on June 14, couples in Korea celebrate something called “Kiss Day.” It’s not a public holiday, but it’s widely recognized, especially among the younger generation. On this day, couples are encouraged to share a kiss, buy gifts, post sweet selfies, and show affection both online and offline. But why? Where did this day come from? The “14th Day” Phenomenon in Korea To understand Kiss Day, we need to understand Korea’s unique tradition of “Day Marketing” built around the 14th of every month: Month “14th Day” Name Description February Valentine's Day Women give chocolates to men. March White Day Men return gifts to women. May Rose Day Couples exchange ros...