[NAVER #01] Why South Koreans Don’t Use Google – Meet Naver, Korea’s Digital Giant
Why do most South Koreans prefer Naver over Google? Discover how Naver became Korea’s digital powerhouse, shaping the way people search, shop, and connect online—while Google struggles to gain traction in this unique internet landscape. Introduction In the global digital landscape, Google stands as the undisputed king of search engines. Yet, in South Korea, the search engine market tells a different story. Here, Naver, a homegrown tech giant, is the dominant player, with Google trailing far behind in local usage. Why is this the case? How did Naver, a company founded in 1999, manage to build a vast digital ecosystem that has become integrated into the daily lives of South Koreans? In this article, we will explore why South Koreans stick with Naver over Google, and what makes Naver such a powerful force in South Korea’s digital world. Table of Contents The Rise of Naver: South Korea’s Digital Giant Why Google Struggles in South Korea Naver’s Integrated Ecosystem Why Sout...