Coupang Play Launches “Sports Pass”—Korea’s First Paid Sports-Only Subscription
Coupang Play unveils South Korea's first paid sports-only OTT pass—Sports Pass. Access Premier League, NBA, F1 and more from June 15. Learn pricing, content and why it's game-changing. Coupang Play Launches “Sports Pass”—Korea’s First Paid Sports-Only Subscription Table of Contents What Is Coupang, Coupang Play, and WOW Membership? What Is the Sports Pass? What Sports Content Is Included? WOW Membership vs. Sports Pass Pricing and Launch Date User Feedback and Reactions Strategic Implications and Challenges FAQ 1. What Is Coupang, Coupang Play, and WOW Membership? Coupang is South Korea's e-commerce giant, often compared to Amazon for its ultra-fast delivery services. In response to its users’ demands, Coupang launched Coupang Play in December 2020—a video-on-demand (VOD) and live streaming platform integrated into its WOW Membership program. WOW Membership, priced at ₩7,890/month (~$6 USD), offers perks like unlimited free delivery, early...