Korea's Tiny Car Is Booming in Europe – The Surprising Success of the Kia Picant
As Korea moves away from compact cars, the Kia Picanto finds surprising success in Europe. Here's why this tiny car is a perfect fit for urban Europe. If you drive around South Korea today, you’ll notice something missing — small city cars are vanishing from the roads. Once a familiar sight in parking lots and busy intersections, Kia’s compact “Morning” (also known as the Picanto) is becoming rare. Why? Korean drivers increasingly prefer larger SUVs or mid-size hybrids. The compact segment is shrinking fast — at least in Korea. But here’s the twist: the same car that’s fading at home is now surging in popularity across Europe . From narrow city streets in Paris to commuter traffic in London, the Picanto is experiencing a quiet revolution. 📌 Table of Contents 1. By the Numbers – A Record Year for the Picanto 2. Why Europeans Love the Picanto 3. Big Tech in a Small Package 4. Why It Works in Europe (But Not Korea) 5. FAQ 1. By the Numbers – A Reco...