How Did Hyundai Sell 17 Million Cars in the U.S.?
Hyundai has sold over 17 million cars in the U.S. since 1986. Discover how it grew from a budget brand to a tech-savvy EV leader through design, innovation, and smart local strategy. From budget brand to bold innovator, here’s how Hyundai quietly won over America Back in 1986, a little Korean car called the Hyundai Excel showed up in American showrooms with one big promise: affordability. It was small, simple, and one of the cheapest new cars money could buy. Fast forward to 2024—and Hyundai has just hit a jaw-dropping milestone: Over 17 million vehicles sold in the United States. That’s not just success. That’s a transformation. So how did a brand once known for “cheap cars” become one of the most trusted, stylish, and future-ready names in the American auto world? 1. First Impressions Weren’t Great — But Hyundai Fixed That Let’s be honest: in the early days, Hyundai didn’t exactly wow American drivers. The Excel was affordable, yes—but also known for iff...