Coupang: South Korea’s Amazon – or Something More?

Coupang's hyper-local model and full-stack logistics system offer global leaders a new blueprint for efficient, tech-integrated e-commerce. Table of Contents Introduction: Why Coupang Demands Global Attention Coupang’s Origin and Business Model Rocket Delivery and Logistics Ownership How Coupang Differs from Amazon Technology, AI, and Operational Efficiency Global Expansion and Market Position FAQ: What Global Leaders Need to Know Conclusion: Coupang as a Global E-Commerce Blueprint Introduction: Why Coupang Demands Global Attention In global commerce, names like Amazon, Alibaba, and Mercado Libre dominate headlines. But in South Korea, a lesser-known name has redefined the speed, scale, and ambition of modern e-commerce: Coupang. Founded in 2010, Coupang is often described as “South Korea’s Amazon,” but such a label oversimplifies its uniquely integrated and hyper-efficient business model. What makes Coupang a global case study is not just its do...